Increase the appeal of products by matching ads to the customer.

OMRON's Image Sensing technology usage examples

Category
Circulation
Purpose
Business Support
Analyse people's position to optimize both comfort of a controlled space and energy saving.

Increase the appeal of products by matching ads to the customer.

While they were until now displaying ads to an unspecified audience, electrical signboards or TV screens incorporating Image Sensing could clearly identify their targets and effectively display matched advertisement.

Sense the properties of people present and display ads targeting their age groups with flexibility through Gender and Age Estimation.
Increase exposure to products by displaying ads matching the properties of the customers.

Expected effects and functions

  • Display digital signage messages relevant to the detected customers.

Technologies used

  • Get an idea of the base of customers through Gender and Age Estimation.
 

OKAO™ Vision technology is also available as following module

  • Now on saleHuman Vision Components(HVC-P2) B5T-007001

    Incorporates multiple Image Sensing algorithms and a camera module into a compact configuration. Board type component easy to install on equipment.

    HVC-P2

    More...(OMRON E-WEB)

Other usage examples using these technologies

Image Sensing Usage Examples by Market

Image Sensing Technology Usage Examples by Market, like Circulation or Home Appliances.

Image Sensing Usage Examples by Purpose

Image Sensing Technology Usage Examples by Purposes like Business Support or Automation.

Usage Examples: Increase the appeal of products by matching ads to the customer.