Offers business support by automatically counting the number of customers and their properties in order to optimize comfort without wasting resources.

OMRON's Image Sensing technology usage examples

Category
Circulation
Purpose
Business Support
Offers business support by automatically counting the number of customers and their properties in order to optimize comfort without wasting resources.

Optimize store design by analyzing the number and properties of customers.

It is important for store managers to understand when and who comes in the store in order to optimize the design of a store and efficiently display goods.
Currently, gathering this kind of marketing data requires employees doing pedestrian count or manual input of customer properties in POS registers.

However, manual pedestrian count requires counters, who have limitations on the hours and duration they can work.Likewise, data gathered through manual inputs of properties in POS registers will depend on the employees doing the task, and therefore is not always reliable.

Image Sensing technology can be used here too.Automate pedestrian count and obtain results for specified hours and durations through Face Detection or Human Body Detection.Obtain information about the customers automatically through Gender and Age Estimation to reduce the variation in data collected by employees.

Image Sensing technology will thrive in next-generation marketing research.

Expected effects and functions

  • Monitor the number of people entering a store.
  • Obtain the customers' properties information (age and gender) without the need for employees.

Technologies used

  • Count the number of people present through Face Detection or Human Body Detection.
  • Analyze the customers' properties through Gender and Age Estimation.

OKAO™ Vision technology is available as follows

  • New release! Human Vision Components(HVC-P2) B5T-007001

    Incorporates multiple Image Sensing algorithms and a camera module into a compact configuration. Board type component easy to install on equipment.

    HVC-P2

    More...(OMRON E-WEB)

  • Now on sale Human Vision Components (HVC-P)

    More...

Usage example: Offers business support by automatically counting the number of customers and their properties in order to optimize comfort without wasting resources.