Use behavior and facial expressions observed during shopping as a marketing tool to effectively meet the customer's demands.

OMRON's Image Sensing technology usage examples

Category
Circulation
Purpose
Business Support
Use behavior and facial expressions observed during shopping as a marketing tool to effectively meet the customer's demands.

Use behavior and facial expressions observed during shopping as a marketing tool to effectively meet the customer's demands.

Use Image Sensing in stores during the sale of new products or special display of unique goods in order to analyze the customer's behavior, for example to see how many people got interested in the goods, for how long they stayed and how their facial expression was during that time.

Analyze what part of a product is attracting the interest of which age groups in order to test the market before production. Gather important data for product development in order to clarify targets for differentiation with other goods, or individualization in certain areas.

Obtain feedback on manufactured goods for makers and identify products in demand for businesses in order to help with purchase of stock. Optimize the scheduling of sales events with analyzed data on customer demand varying according to business hours or days of the week.

Use Image Sensing for marketing purposes more accurate analyzing customer demand.

Expected effects and functions

  • Use facial information as a marketing tool to anticipate demand and offer business support in the circulation market, which includes restauration, where interactions with the customers are important.
  • Achieve effective store management with minimal waste of resources through adequate purchase of stock, store disposition and employee distribution based on business hours.

Technologies used

  • Monitor the number of people present through Human Body Detection.
  • Identify regular customers, employees and new customers through Face Recognition.
  • Identify which products are of interest to the customers by analyzing what goods they are looking at, and for how long through Facial Pose and Gaze Estimation.
  • Analyze sales trends for products by genders and age groups through Gender and Age Estimation.

OKAO Vision technology is available as follows.

  • HVC-P (board type)

    Incorporates multiple Image Sensing algorithms and a camera module into a compact configuration. Board type component easy to install on equipment.

    Now on sale!

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Other usage examples using these technologies

Image Sensing Usage Examples by Market

Image Sensing Technology Usage Examples by Market, like Automobile or Home Appliances

Image Sensing Usage Examples by Purpose

Here are Image Sensing technology usage examples for Security and Attendance.

Usage example: Use behavior and facial expressions observed during shopping as a marketing tool to effectively meet the customer's demands.